By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

This complete, hands-on, step by step advisor is sure to allure extra power shoppers to any given site. With countless numbers of confirmed suggestions, instruments, and methods, this freshly up-to-date version offers the newest internet 2.0 tendencies and strategies reminiscent of RSS, blogs, podcasting, and cellular advertising. marketers, company advertising managers, small enterprise vendors, specialists, site owners, contributors, new media pros, and web site designers will locate this guidebook worthwhile for constructing on-line strategies. A own password is additionally integrated for gaining access to the better half web site, which supplies up to the moment online marketing information and accelerated details. From optimizing web content for se's and incorporating dynamite public relatives recommendations to offline advertising and making sure patron delight, this instruction manual and web site mixed are unbeatable for valuable on-line promotional resources.

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Com/max in the Resources section, where you can find additional tips, tools, techniques, and resources. I have also developed courses on many of the topics covered in this book. com/ max. These courses are delivered immediately over the Internet, so you can start whenever is convenient for you. com) 2 Designing Your Site to Be Search Engine Friendly When Internet users are looking for a particular product, service, subject, or information pertaining to an area of interest to them, how do they do it?

Also, include words that describe the benefits of these services or the service in more detail, such as massage therapy and full-body massage. Your current corporate materials, brochures, and other marketing collateral can be a valuable source of keyword phrases. Begin by indiscriminately highlighting any words that people might search for if they are looking for products or services your company has to offer. com) To assist you in developing your keyword list, consider asking your customers for their input.

Now you need to develop the specific content, text, and graphics for each page of your site. The first draft of the text, for each page, should be developed by you. You know your target market better than anyone—you know what makes them buy, you know what they want, and you know the buzz words for your industry far better than your Web developer. Once the first draft of the text is done, you want to have this text reviewed and edited by an online copywriter. Your online copywriter can be a person from your own organization, someone from a Web development organization, or an outsourced third party.

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101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF


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