By James Webb Young

ISBN-10: 0071410945

ISBN-13: 9780071410946

A method for generating rules ,reveals an easy, good idea-generation technique that has stood the try out of time.

First offered to scholars in 1939, released in 1965, and now reissued for a brand new new release of advertisements pros and others trying to jump-start their artistic juices, this strong advisor info a five-step strategy for amassing details, stimulating mind's eye, and recombining previous parts into dramatic new ideas.

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A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young

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