By Mark Tungate

ISBN-10: 0749464321

ISBN-13: 9780749464325

Adland is a ground-breaking exam of contemporary ads, from its origins within the nineteenth century to the evolution of the present advertisements panorama. writer and journalist Mark Tungate examines key advancements in ads, from print, radio, and tv ads to the possibilities afforded via electronic media -- podcasting, textual content messaging, and interactive campaigns. Adland specializes in key avid gamers within the and lines unique interviews with best names in overseas ads, together with Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA all over the world; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the ads in big apple and London, and occurring to hide Western Europe and the rising markets of jap Europe, Asia, and Latin the USA, Adland deals a entire exam of an international and suggests how it really is prone to strengthen sooner or later.

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Additional info for Adland: A Global History of Advertising (2nd Edition)

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Hewitt, Ogilvy, Benson & Mather, ‘a British advertising agency in New York’, was born in September 1948. Ogilvy was named vice-president in charge of research. Although the partnership toddled along for four years, it became quite clear that Ogilvy yearned to stand on his own two feet, and Hewitt eventually left. In the meantime, Ogilvy had been busy making a name for himself as one of the industry’s emerging stars. If his backers in London had imagined that his archetypal ‘Britishness’ would be a drawback in New York, they were quite wrong.

After Cezanne came Braque and Picasso and they invented cubism. ’ Highly unusually for the day, Bernbach worked in tandem with Rand, his lively copy rendering the art director’s images doubly effective. This was the birth of the ‘creative team’. At the lumbering traditional agencies, copywriters and art directors still worked in separate departments – often on different floors – trying gamely to crunch their words and images together with little or no discussion. But Rand and Bernbach developed concepts together from the beginning.

There are a few things we know for certain, however. He was born in 1911 in West Horsley, England and educated at Fettes College, Edinburgh – a school renowned for its ‘Spartan disciplines’, according to Ogilvy. Apparently destined to become a historian, he won a scholarship to Christ Church, Oxford – but by his own admission he ‘screwed that up’. The reasons for this are unclear. In his book Confessions of an Advertising Man (1963) he writes glibly that he was ‘too preoccupied to do any work, and was duly expelled’.

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Adland: A Global History of Advertising (2nd Edition) by Mark Tungate


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